Privacy Policy

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. Depending on how you interact with the Services, we may collect or process the following categories of personal information:

• Contact details — your name, address, billing and shipping address, phone number, and email address.
• Financial information — credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details.
• Account information — your username, password, security questions, preferences and settings.
• Transaction information — items you view, add to cart, add to wishlist, purchase, return, exchange or cancel, and your past transactions.
• Communications with us — information you include in communications with us, for example when sending a customer support inquiry.
• Device information — information about your device, browser or network connection, your IP address, and other unique identifiers.
• Usage information — information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

We may collect personal information from the following sources:

• Directly from you — when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services — from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
• From our service providers — when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties — in connection with the provision, improvement and marketing of the Services.

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor & Improve the Services — to process your payments, fulfill your orders, remember your preferences, send account notifications, process purchases, returns and exchanges, arrange for shipping, enable product reviews, and create a customized shopping experience.
• Marketing & Advertising — to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you relevant online advertisements based on items you have purchased or added to your cart.
• Security & Fraud Prevention — to authenticate your account, provide a secure payment experience, detect and investigate possible fraudulent, illegal, unsafe or malicious activity, and to protect public safety and secure our services.
• Communicating with You — to provide customer support, respond to your enquiries, maintain our business relationship with you, and provide effective services.
• Legal Reasons — to comply with applicable law, respond to valid legal process including requests from law enforcement or government agencies, investigate or participate in litigation, and enforce or investigate potential violations of our terms or policies.

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• Service providers & vendors — including Shopify and other third parties who perform services on our behalf such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping.
• Business & marketing partners — to provide marketing services and advertise to you, including personalized advertising based on your online activity. Our partners will use your information in accordance with their own privacy notices.
• At your direction or with your consent — when you direct, request or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media integrations.
• Affiliates & corporate group — within our corporate group where necessary for business operations.
• Business transactions & legal obligations — in connection with a merger or bankruptcy, to comply with applicable legal obligations (including subpoenas or search warrants), to enforce applicable terms of service or policies, and to protect or defend the Services or our rights.

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information.

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators.

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction.

If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to:

• Maintain your account and provide you with the Services.
• Comply with applicable legal obligations.
• Resolve disputes or enforce other applicable contracts and policies.

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute and may apply only in certain circumstances. In certain cases, we may decline your request as permitted by law.

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to:

• Appeal our decision by contacting us directly using the contact details set out below.
• Lodge your complaint with your local data protection authority.

Please note that we may transfer, store and process your personal information outside the country you live in. Our service provider Shopify operates globally, and your data may be processed in countries other than your own.

If we transfer your personal information out of the European Economic Area (EEA) or the United Kingdom (UK), we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date, and provide notice as required by applicable law.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please reach us through: